Insights

The Most Important Web Sites for Wine Sales in China

08/02/2019 | Far more than any other nation in the world, China has fully embraced the potential of wine e-commerce.

Insights

China’s Wine Industry Embraces Premiumization and Goes Upscale

07/02/2019 | Personalized Sommelier Services, O2O Model etc. are some of the reasons for premiumization of China Wine Industry

Insights

A Brief Guide to the Most Influential People in the Chinese Wine Industry

04/02/2019 | Here are some influential people who have transformed the Chinese wine industry to top wine consuming country.

Interviews

Stone Geng – Sommelier at L’atelier de Joel Robuchon, Shanghai

04/02/2019 | Geng talks about wine trends during the festive season in China, Chinese consumers’ approach while buying wine and much more.

Insights

Direct to Consumer Wine Sales Take Off in China

30/01/2019 | Chinese wine lovers now can order their favourite wines online the same way they might order clothing or household goods.

Insights

How To Reach Young Chinese Wine Consumers Via Social Media

30/01/2019 | For now, the two dominant social media platforms for wine in China are Weibo and WeChat.

Insights

The Rise of China’s Young Female Wine Drinkers

30/01/2019 | These younger female wine drinkers are much more likely to experiment with different wine brands from wine regions around the world.

Insights

Top Key Opinion Leaders (KOLs) for Wine in China

30/01/2019 | Here are some of the top Key Opinion Leaders in the wine industry of china

Insights

The Most Important Chinese Wine Marketing Trends For 2019

21/01/2019 | Wine brands from around the world are looking for new ways to access this vitally important market.

Insights

How To Develop a Wine Brand in China

21/01/2019 | It’s important to develop a recognizable wine brand to stand out in the minds of tens of millions of wine consumers across China.