November 10 , 2026, Hong Kong
The China Wine Competition is designed to evaluate wines specifically for China's on-trade channels, benchmarking quality, value, and market fit against the standards that matter most to the country's top hospitality professionals.
The judging panel comprises leading sommeliers, Master Sommeliers, wine directors, and on-premise buyers actively operating across China's hotel, restaurant, and bar sector. Their mandate is straightforward: identify the wines most worthy of placement on wine lists and by-the-glass programs across the country's most prestigious venues.
Whether you are an international producer or a domestic winery looking to build awareness and distribution within China's on-trade market, the China Wine Competition offers a direct path to the buyers who matter.
Here are just a few reasons to enter your wines in the China Wine Competition:
1. Raise the Profile of Your Wines: A China Wine Competition award is a recognised mark of excellence across China's wine trade, a credential that signals quality to buyers who are actively building their lists.
2. Get in Front of a Hard-to-Reach Audience: The judging panel consists entirely of top sommeliers, on-premise wine buyers, and wine directors operating in China. This is a rare opportunity for brands to position themselves directly in front of the trade professionals and gatekeepers who influence purchasing decisions at scale.
3. Receive Detailed Score Feedback: Every entry receives a breakdown across five judging criteria: Food Pairability (F), Typicity (T), Quality (Q), Value (V), and Packaging (P).
4. Gain Real Market Intelligence: Judges provide feedback on questions that directly affect your commercial strategy: Is this wine better suited to on-premise or off-premise channels? Is the region or varietal currently in demand? Does it work for a by-the-glass program? This insight helps you understand how China's trade buyers view your wine and its market positioning.
5. Reach BTN's Trade Network: Winners are listed and showcased across the BTN Media network and its media partners, putting your brand in front of a broad, engaged trade audience.
6. Receive Professional Tasting Notes: Each entry comes with professionally written tasting notes that brands can use directly in their marketing materials.
7. Connect With Judges Directly: Judges who want to learn more about a product can select the "Send More Information" option. You will then be contacted by those judges directly, opening the door to genuine commercial conversations.
8. Access Direct Commercial Opportunities: Top category winners are invited to pitch their awarded products to China trade buyers during Winners Week, attended by judges, importers, distributors, and on-premise buyers.
9. Receive a Judge-Endorsed Video Showcase: Top category brands receive a product showcase video featuring medal-winning judges. Brands can use the finished video as a testimonial and marketing asset across their channels.
10. Get a Dedicated Product Listing Page: Each brand receives a detailed product listing page displaying their award, tasting notes, and a where-to-buy link, giving trade buyers a ready reference point for sourcing.
There is no more effective way to reach sommeliers at China's top hotels, restaurants, bars, and venues than to win an award that is judged by and for the trade itself.
All scoring is conducted by leading sommeliers and on-premise wine buyers, ensuring that every award and score earned carries the full weight of professional endorsement.
When wine buyers are looking to build their lists, the China Wine Competition is where they turn first.