Cassidy joined the wine trade in 2003. His current role is a Global Wine Consultant for a Company Fine Wine; a bespoke Napa Wine Merchant and Advisory Firm. Prior to that he was Director of Wine at Pol Roger Limited; a wine and spirits agency company. He passed his MW in 2018, completing his research paper on the rise of the Swartland Wine Region. He runs his own consultancy firm, Purple Grape and his clients include British Airways where he advises on their wine selection, and Mullineux and Leeu wines in the Swartland. He has lectured on wine at Oxford, Cambridge and Stanford Universities. Outside of wine, he enjoys travel, literature, sport and art when not spending time with his young family.
Meet our judges
The China Wine Competition boasts of having the most highly qualified and trained panel of wine buyers and wine experts who are based in mainland China.
As the mission and philosophy of the China Wine Competition is to award wines by quality, value and package for the China market, all our judges are from mainland China who understands the Chinese palate.
The goal, quite simply, is to gain cross-industry recognition for wines that Chinese consumers actually want to drink.