Insights

A Day in the Life of a Sommelier in China

04/03/2019 | A tour through a sommelier's regular day in China

Insights

5 Approaches For Making a Wine List

28/02/2019 | 5 excellent approaches to making an extraordinary wine list for your establishment.

Insights

Grape Varietals in China

12/02/2019 | Take a look at some of the most popular grape varieties to be found across China.

Insights

China’s Wine Industry Embraces Premiumization and Goes Upscale

07/02/2019 | Personalized Sommelier Services, O2O Model etc. are some of the reasons for premiumization of China Wine Industry

Insights

Direct to Consumer Wine Sales Take Off in China

30/01/2019 | Chinese wine lovers now can order their favourite wines online the same way they might order clothing or household goods.

Insights

How To Reach Young Chinese Wine Consumers Via Social Media

30/01/2019 | For now, the two dominant social media platforms for wine in China are Weibo and WeChat.

Insights

The Rise of China’s Young Female Wine Drinkers

30/01/2019 | The younger female wine drinkers are much more likely to experiment with different wine brands from wine regions around the world.

Insights

Top Key Opinion Leaders (KOLs) for Wine in China

30/01/2019 | Here are some of the top Key Opinion Leaders in the wine industry of china

Insights

The Most Important Chinese Wine Marketing Trends For 2019

21/01/2019 | Wine brands from around the world are looking for new ways to access this vitally important market.

Insights

How To Develop a Wine Brand in China

21/01/2019 | It’s important to develop a recognizable wine brand to stand out in the minds of tens of millions of wine consumers across China.