Insights

How To Reach Young Chinese Wine Consumers Via Social Media

30/01/2019 | For now, the two dominant social media platforms for wine in China are Weibo and WeChat.

Insights

Direct to Consumer Wine Sales Take Off in China

30/01/2019 | Chinese wine lovers now can order their favourite wines online the same way they might order clothing or household goods.

Insights

How To Develop a Wine Brand in China

21/01/2019 | It’s important to develop a recognizable wine brand to stand out in the minds of tens of millions of wine consumers across China.

Insights

The Most Important Chinese Wine Marketing Trends For 2019

21/01/2019 | Wine brands from around the world are looking for new ways to access this vitally important market.

Insights

Ningxia Prepares for the Golden Era of Wine in China

07/01/2019 | The Ningxia wine region in northern China is spearheading China`s world-class wine industry.

Insights

Is Your Winery on Weibo?

05/12/2018 | Why your winery should be using this social media platform.

Insights

Can China Really Become the Next Wine Superpower?

03/08/2018 | China has the largest red wine market in the world. Nevertheless, being a superpower is not just about offering one of the most attracting wine markets in the world.

Insights

The 12 Chinese Wine Regions You Need To Know

02/08/2018 | China's 12 wine regions accommodate more than 450 wineries of the nation. Know in depth about these regions.

Insights

How Wineries Can Grow Their Followers on WeChat

02/08/2018 | All set to go on Wechat? Here are a few tips to grow your followers once you are active on this social media platform.

Insights

What You Need To Know About Chinese Grape Varieties and Wines

31/07/2018 | Due to the size of China and its climate, it is no surprise that wine regions here can vary greatly in terms of which grape varieties they specialize in growing.