Insights

The Most Important Chinese Wine Marketing Trends For 2019

21/01/2019 | Wine brands from around the world are looking for new ways to access this vitally important market.

Insights

How To Develop a Wine Brand in China

21/01/2019 | It’s important to develop a recognizable wine brand to stand out in the minds of tens of millions of wine consumers across China.

Insights

Ningxia Prepares for the Golden Era of Wine in China

07/01/2019 | The Ningxia wine region in northern China is spearheading China`s world-class wine industry.

Insights

Is Your Winery on Weibo?

05/12/2018 | Why your winery should be using this social media platform.

Insights

Can China Really Become the Next Wine Superpower?

03/08/2018 | China has the largest red wine market in the world. Nevertheless, being a superpower is not just about offering one of the most attracting wine markets in the world.

Insights

How Wineries Can Grow Their Followers on WeChat

02/08/2018 | All set to go on Wechat? Here are a few tips to grow your followers once you are active on this social media platform.

Insights

The 12 Chinese Wine Regions You Need To Know

02/08/2018 | China's 12 wine regions accommodate more than 450 wineries of the nation. Know in depth about these regions.

Insights

What You Need To Know About Chinese Grape Varieties and Wines

31/07/2018 | Due to the size of China and its climate, it is no surprise that wine regions here can vary greatly in terms of which grape varieties they specialize in growing.

Insights

Historical Overview of the Wine Market in China

30/07/2018 | The development of the Chinese wine industry appears to be extremely encouraging. When you look back on the history, you will perceive how this industry has evolved.

Insights

Shanghai and Chinese Wine Culture

29/07/2018 | During the past few years, a lot has been changed into the Chinese wine culture, especially in Shanghai. The city is now filled with the wine shops and bars.