Early Bird Entries for the 2021 China Wine Competition are open till 30 June 2021. The competition looks to recognize, reward and help promote wine brands that have successfully been created to identify and target a specific wine drinker.

For any wine brand to earn its place on a retailer's rack or a restaurant's/bar’s wine list - and indispensably remain there - they should be attractive and customer-driven and not simply created in the general expectation it can find enough people willing to sell and buy it.   

               

One of the guiding principles of the China Wine Competition is that all wines that receive medals in the competition should be those that consumers actually want to buy, whether it is shopping for wine at a retail store, or ordering off a restaurant/bar wine list.

The first year of the China Wine Competition (4th November 2019) saw wines from over 25 countries, including entries from prominent wine-producing countries such as Australia, France, Italy, Spain, USA, and South Africa - to lesser-known wine regions such as Azerbaijan, Uruguay, Kazakhstan, Malta, Slovakia, and many more.

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CHECK OUT 2020 CWC WINNERS HERE

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China Wine Competition Judging Process

The China Wine Competition has created a 100-point rating system that takes into account three different criteria (Quality, Value, and Packaging) rather than just the distilling technique or overall taste. To be an award winner you will need to have a top quality wine, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.

The China Wine Competition will be decided based on the following judging formula:

Q (Quality Score) + Value Score (V) + Package Score (P) = China Wine Competition score

A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.

Quality Score: will be marked out of 100

Value Score: will be marked out of 100

Package Score: will be marked out of 100

China Wine Competition Judging Panel

The judging panel at the China Wine Competition consists of top-level wine buyers who are directly involved with current commercial buying, wine consultants, and other industry experts who are also directly involved in the development of new wine brands and buying wine for commercial resale.

Judges at the 2021 China Wine Competition will be drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and travel industry.

Looking to enter the wine market in China with your wine? Get your wines assessed by top-level industry experts at the 2021 China Wine Competition. Entries Open Now. Click here to enter

2021 China Wine Competition Awards

To receive a:

Gold: you need to score 90 or over.

Silver: you need to score between 80-89.

Bronze: you need to score between 70-79.

Along with Gold, Silver, and Bronze medals, China Wine Competition also offers seven different ‘Special Category’ awards which include:

1. Wine of the Year

2. Winery of the Year

3. Best in Show by Country

4. Best in Show by Varietal

5. Best Wine of The Year by Quality

6. Best Wine of The Year by Value

7. Best Wine of The Year by Package

Benefits of winning a China Wine Competition medal:

Commercial Relevance

Crucially, all the winners in the China Wine Competition will give future trade wine buyers, be they for a supermarket, specialist wine retailer, casual dining or upmarket restaurant, the re-assurance that these are wines that their customers want to buy.

Cross-Industry Recognition

The China Wine Competition also recognizes the huge talent and skills that now exist right through the wine supply chain. From the winemakers, growers and producers that are making the wine; through to the specialist importers and wholesalers that help bring them to market; along with the designers, packaging experts and brand development teams that ensure there is a market and customer base to sell to.

Build Consumer Awareness

Winners in the China Wine Competition will receive either a Gold, Silver or Bronze award and be supported by a strong consumer awareness campaign, particularly through social media channels and wine comparison apps, to promote this new global competition

Know more...

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ENTER YOUR WINES NOW

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Key Dates & Pricing:

Early Bird Offer: €120 per wine (end on June 30, 2021)

Regular Pricing: €140 per wine (July 01, 2021 to September 30, 2021)

Quantity Discount Available:

4 to 9 entries: 10% discount

10 to 14 entries: 15% discount

15 or more entries: 20% discount

China Wine Competition Organizers

The China Wine Competition has been created exclusively by the Beverage Trade Network, the drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.