Martell, the adored of the great cognac houses, fashioned by love and wisdom, passed through the Martell family since 1715 has been creating cognacs that have been owned and cherished for three centuries. With that reputation and history of expanding in the industry now, Martell is striving to recreate scenes in restaurants in China where Martell is the alcohol of choice for diners, which could be the next big step in the ladder of innovation in advertising.

For this to successfully be executed, a PernodRicard owned brand has engaged with a platform named BBH to create a content series named as the “Martell Curious Restaurants”, In which the producers will be recreating some popular cinematic scenes but indulged with Martell with features of exploration in restaurants with the help of Gyroscope in the mobile phone devices. By doing this, the consumers will study more about Martell’s products like Distinction, Cordon Bleu, and Cordon Bleu Extra through some accounts as titled “Unexpected Happiness”, “Decision of Friends” and “The Last Meal”.

The sole purpose of this content series is to tell consumers how a group of strangers can be brought together with a good food pairing and Martell together and Lifting the beverage prestige in the Chinese market.